Due to its ability to analyze internal and external data, big data makes it possible to predict and understand some market movements and identify demands even before they become generalized. This feature makes it possible to identify market differentials, highlighting the company against competitors. Among the insights possible with big data, there is a greater ability to understand consumers and anticipate the desires, expectations, and needs of the public. According to Big Data Training Institute in Bangalore , This aspect enables the development of products and services more aligned with what is expected by the consumer, adapting the solutions offered to the customer profile. Many consumers, before making a service cancellation or giving up on a purchase, have some indication that they will. Big data makes it possible to predict even the most subtle changes in consumer behavior, making it possible for the company to take precautionary measures in these cases and thu...
